The marketing explorer is about digital marketing trends and insights. My blog is my digital lab. I manage, create and showcase my writing and insights. I started blogging as a technical challenge to myself, to see if I could write my own creative thoughts about various digital marketing topics. I want to establish expertise in my industry. Blogging is so natural for me because I love to write, staying current and connected in my industry. I find the positives out of a failed marketing campaign, I view failure as a learning experience.