The Marketing Explorer

There are countless podcasts, blogs and articles on the internet that proclaim the importance of building an irresistible brand. If you’re been reading my blog you know that branding isn’t your company name. It’s not a logo. It’s not a tag line. Branding  is a promise. It’s an expectation of an experience. Well, who delivers on this expectation? The answer is “the talent.”

So, if the brand is the talent then this completely transforms why social media should be incorporated and what it will do for you and your company. When the talent you hire or select is active on social media, engaging in two-way conversations, they can turn followers into prospects, prospects into customers, and customers into evangelists, thus growing the business into an irresistible brand.

If  you have taken the proper view and realize that the talent out there in those social spaces is the brand, then you see the impact of founders, the CEOs, or the leadership of…