Email marketing is still one of the most effective marketing tactic. A research by Experian states that $1 invested in email marketing initiatives still yields roughly $44.25 return for marketers. Email marketing has the ability to create leads because most consumers find comfort with email marketing. When it arrives to lead generating, it is significant for marketers to decide their lead. For instance, your goal might be for consumer to fill out a form on your website or to download an e-book or an invite to attend a webinar.

I decided to check all the emails I receive on various accounts. I actually have many promotional emails are shopping related, mostly from shops I visited or made a purchase. These e-mails are personalized for me and the call to action is either to visit the site for a deal or to view my cart. Some shopping emails have the same pattern for mobile and desktop, but mostly the invention is different on mobile. The placement of the images is arranged narrow compared to desktop. I realized many emails have auto-downloaded images and the call to action is very clear.

Most of the marketing emails I receive on my NYU email are about digital marketing. For instance, free webinars, networking events and job recommendations.

The call to action of these emails is either to subscribe, apply or RSVP for an event and subject lines are very precise. The integration of social media networks on these emails is very crucial for my action as a consumer.

Email marketing is not the prettiest marketing tactic, but it is nevertheless one of the most efficient in acquiring leads efficiently. As a marketer, it is important to implement these steps: engaging subject line, relevant images, call to action, follow-up steps, integrate social links, and be concise. If you take these steps you will see an amazing lead engagement.