Email Marketing
Email marketing is still one of the most effective marketing tactic. A research by Experian states that $1 invested in email marketing initiatives still yields roughly $44.25 return for marketers. Email marketing has the ability to create leads because most consumers find comfort with email marketing. When it arrives to lead generating, it is significant for marketers to decide their lead. For instance, your goal might be for consumer to fill out a form on your website or to download an e-book or an invite to attend a webinar.
I decided to check all the emails I receive on various accounts. I actually have many promotional emails are shopping related, mostly from shops I visited or made a purchase. These e-mails are personalized for me and the call to action is either to visit the site for a deal or to view my cart. Some shopping emails have the same pattern for mobile and desktop, but mostly the invention is different on mobile. The placement of the images is arranged narrow compared to desktop. I realized many emails have auto-downloaded images and the call to action is very clear.
Most of the marketing emails I receive on my NYU email are about digital marketing. For instance, free webinars, networking events and job recommendations.
The call to action of these emails is either to subscribe, apply or RSVP for an event and subject lines are very precise. The integration of social media networks on these emails is very crucial for my action as a consumer.
Email marketing is not the prettiest marketing tactic, but it is nevertheless one of the most efficient in acquiring leads efficiently. As a marketer, it is important to implement these steps: engaging subject line, relevant images, call to action, follow-up steps, integrate social links, and be concise. If you take these steps you will see an amazing lead engagement.
Location Based Service
A report from Juniper Research forecasts reports that location services market and mobile context will reach $43.3B in revenue by 2019, rising from an estimated $12.2B in 2014. This approximation is a clear sign that most brands understand that location marketing has a huge power of driving a higher conversion rates and most importantly the benefit of connecting with consumers while they are on a go, in the right place and time.
The only set-back is finding the balance between brand goals and consumer privacy. Location-based marketing potential is immense and it’s really important to do it the proper way by balancing goals and privacy.
One brand that is utilizing this system is Lord & Taylor sends “mystery” coupons when they passed within 500 meters of a store.
Lord & Taylor uses and app called SnipSnap, which is one of the best-location-based market app. SnipSpan gives consumers the option to be notified about coupons based on your current location. This feature delivers the ability to report location changes in the background. This app also lets its users convert printed coupons into digital, mobile format for redeeming and obtaining reminders.
The location-based market reminds you when you arrive at a store, you have deals saved for. This App has its own recommended offer engine, which is an amazing scheme for mobile coupons. This app uses keyword, store, category and location-based criteria to target clients.
In Guatemala, a specialty shoe retailer called Meat Pack, uses location results to detect when its customers are in rival’s store in the same area. In return, it then sends offers to the customer’s phone. This shows how the future of mobile is changing. In Bangladesh, there is a computer program evolved by researchers, the program recognizes user’s emotions. The program tracks keystrokes dynamics and analyzes patterns. The future of this wonderful technology is very bright.
PayPal is another brand that uses location service to get a list of nearby stores who accept PayPal payments.
Sources and pictures courtesy of:
http://www.mediapost.com/publications/article/231639/lord-taylor-sees-promise-in-beacons.html
Mobile
Mobile marketing is rapidly growing and is becoming essential for any business. Mobile drives business growth and closer to consumer engagement. Consumers are changing with technology, they no longer simply go online, and they go on-line on the go.
Mobile is one of the fastest growing industry. Businesses are discovering ways to utilize mobile marketing, and it is very essential for business development. Marketers have enormously started to spend their dollars on mobile. According to eMarketer, in 2010, a mere “2.1% of all digital search ad dollars were spent on mobile devices.” That amount increased 22.1% in 2013 and is expected to exceed 59% by 2017.
In the past week, I decided to track my mobile movements. At beginning, I thought this might be baffling but I soon realized that I do spend some time on my mobile mostly marketing related. On a daily basis, I go over the latest news, trends and sometimes I record my favorite shows through my phone via a mobile App. When it comes to marketing news, I normally share the latest news with my followers on Twitter. Second screen plays a huge part when it fares to certain shows, for example; I tend to tweet when I watch a show called Shark Tank. One thing I realized since I came back from my vacation is that I see a lot of travel/vacation Ads, mainly the places I visited before.
Marketing is increasing becoming proactive with targeting consumer whereabouts. One mobile solution that I believe will definitely change the mobile industry is the ability to find my current needs or emotions instead of behavior targeting, which could sometime not be accurate. For instance, I still get the hotel deals while I am not planning to travel anytime soon. But I believe soon this type of targeting will end.
In Guatemala, a specialty shoe retailer called Meat Pack, uses location data to detect when its customers are in rival’s store in the same area. In return, it then sends offers to the customer’s phone. This shows how the future of mobile is changing. In Bangladesh, there is a computer program evolved by researchers, the program recognizes user’s emotions. The program tracks keystrokes dynamics and analyzes patterns. The future of this wonderful technology is very bright.
Go Mobile, it saves time, money and makes life easier!
Sources: thinkwithgoogle.com
AdAge Marketing Fact Pack
Mobile Marketing Watch
Forbes (http://www.forbes.com/sites/drewhendricks/2014/09/11/5-tips-for-perfecting-mobile-marketing/)
The Marketing Explorer 