Tag Archives: mobile

Mobile

By Digital Marketing Lab on Wed | Leave a comment

Mobile marketing is rapidly growing and is becoming essential for any business. Mobile drives business growth and closer to consumer engagement. Consumers are changing with technology, they no longer simply go online, and they go on-line on the go.

Mobile is one of the fastest growing industry. Businesses are discovering ways to utilize mobile marketing, and it is very essential for business development. Marketers have enormously started to spend their dollars on mobile. According to eMarketer, in 2010, a mere “2.1% of all digital search ad dollars were spent on mobile devices.” That amount increased 22.1% in 2013 and is expected to exceed 59% by 2017.

In the past week, I decided to track my mobile movements. At beginning, I thought this might be baffling but I soon realized that I do spend some time on my mobile mostly marketing related. On a daily basis, I go over the latest news, trends and sometimes I record my favorite shows through my phone via a mobile App. When it comes to marketing news, I normally share the latest news with my followers on Twitter. Second screen plays a huge part when it fares to certain shows, for example; I tend to tweet when I watch a show called Shark Tank. One thing I realized since I came back from my vacation is that I see a lot of travel/vacation Ads, mainly the places I visited before.

Marketing is increasing becoming proactive with targeting consumer whereabouts. One mobile solution that I believe will definitely change the mobile industry is the ability to find my current needs or emotions instead of behavior targeting, which could sometime not be accurate. For instance, I still get the hotel deals while I am not planning to travel anytime soon. But I believe soon this type of targeting will end.

In Guatemala, a specialty shoe retailer called Meat Pack, uses location data to detect when its customers are in rival’s store in the same area. In return, it then sends offers to the customer’s phone. This shows how the future of mobile is changing. In Bangladesh, there is a computer program evolved by researchers, the program recognizes user’s emotions. The program tracks keystrokes dynamics and analyzes patterns. The future of this wonderful technology is very bright.