Microsoft lacks the creativity, vision and hunger that it once had. And it most certainly sorely misses the leadership of its founder and chief visionary Bill Gates. The brand itself is still powerful and relevant, but the same cannot be applied in the mobile and the home space apart from the Xbox.

I found key problems; last week Microsoft has once again reorganized its management structure and it has tried this sort of thing many times before 2002, 2005, 2007, 2008, 2010 and 2012, it reshuffled its marketing business. Shares of Microsoft rose 2.8% to $35.69 a couple weeks ago after the reorganization news.

Many financial industry analysts and shareholders are still not in favor of the CEO. Plus these new allegations that third-party, can easily access confidential business deals, government classified memos, merger paperwork, financial transactions, intra-corporate schemes etc. This is not the right media attention for the company.

Microsoft’s vision is missing, and without vision and cause, I don’t see them making a progress, reshuffling in my opinion it won’t change the ongoing struggles. In 2010, when Windows 7 released it was the best-selling operating system in history but when Apple released the first iPad in 2010, suddenly it was all about tablets. The iPad was quickly sold out and enticed people to Apple products.

I think Microsoft is developing unreliability reputation when it comes to longevity of their products. Microsoft needs to convince their customers that when they innovate new products that they are in it for the long haul and that they won’t vanish in a few months. When products don’t catch customers immediately, they abandon them; these products require a long-term commitment.

Conclusion:
People have predicted the end of Microsoft for years now. Microsoft has built a mighty empire, it will not fall completely. They will expand into new arenas while holding on to Windows, Microsoft Office, Xbox and Internet Explorer, even if others fall short. Microsoft has also taken down most of their prices, that’s a plus.