Meet America’s 25 Biggest Advertisers Most-Advertised Brands By 2012 U.S. Measured-Media Spending
AT&T spent $1.59 billion on advertising last year but ranked number 528 out of 645 in customer support, listed as terrible. A balance between advertising and customer service is very important; successful companies make the two works together to increase sales and customer satisfaction.
A salient example is Zappos (online retailer), puts their customers first while still participating in re-targeted advertisements. Also on the same list, Apple is spending more money to get less results compare to its competitors; the company spends $65 million more than the only other competitor on the list which is “Samsung”.
Apple is still more costly and trendier, but Samsung mass market and lower cost appeal have surpassed Apple in the smart phone shipment so far this year. Samsung is a top Asian brand ahead of Apple at the moment.
Meet America’s 25 Biggest Advertisers Most-Advertised Brands By 2012 U.S. Measured-Media Spending
Customer Service Ratings for Top Companies Based Upon User Feedback
The Marketing Explorer 