After I viewed most of the Ads (new and old) I picked Apple’s 1984 Mac Ad as one of the greatest, even though the budget was $900,000, one of the most expensive advertisements in television’s history. This ad was the birth of Apple; Steve Jobs thought that it would generate a buzz for the Macintosh without even featuring the product itself, this was a genius idea from one of the greatest thinkers ever. The storyboard was amazing, from hundreds of men listening to Big Brother on a huge screen to the model running into the room and destroying the screen with a baseball bat and freeing the men from Big Brothers grasp.

I read online that the response to the ad was so strong that Apple bought months of ad time on ScreenVision, a company that sold ad time in movie theaters. Some owners reaired the ad for months after Apple’s contract ran out with ScreenTime because they were so enamored with the commercial. Great ad and great concept.