Facebook is most popular social media platform in Africa. Facebook is playing an integral part of the lives of over 1.15 billion people across the globe (Social media usage). Facebook is the world’s largest social networking site; it has over 50 million users in Africa. Egypt is the takes first place with 13,010 580 Facebook users in Africa, followed by South Africa and Nigeria rounds of the top three.

Most would agree that Facebook wasn’t so popular in Africa before the advent of Smartphone.  Social media and internet usage is on the rise, statistics show that Africa is enjoying the highest subscription growth rate in the world. The estimated growth is about 60% to just less than 1 billion by 2015, from 800 million subscribers up from 500 million in 2010. These are impressive figures for the African economy.

The Internet and mobile technology are transforming the lives of many people in Africa. It’s worth to mention that Africa has surpassed Europe and the U.S. in the number of mobile phone users (Africa has more mobile subscribers than the US and EU). In Africa, mobile phones are so popular that most people own a cell phone than landlines.

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Mobile and Internet usage in Africa