Great lessons from Todd Giannattasio, President, CEO The Tresnic Media.
The most important part of a great blog begins with the content you create, but to be successful a blog needs a strong audience. Getting in front of the audience is very important for bloggers, and delivering your content to customers and prospects in multiple and unique ways to bring more readers to your blog. Creating a catchy headline using psychology is essential to luring readers to your content. Great articles are very informative and insightful, they provide the problem, solutions and recommendation. Each and every article should also be SEO optimized for visibility.
Once you have established your content and SEO, the next is to promote your blog content on various social media channels. This is a great way to get your blog in front of the right audience by creating awareness. When your content is shared on different social media channels it will be reached by current followers, reposted, or retweeted which will help you reach a new audience. As a blogger, you should have an email list, this is a great way to provide consistent traffic from those subscribed to your updates.
One great platform, that is very useful to cross promote is LinkedIn groups. Keep in mind the most important is owning your platform, but LinkedIn is very good when it comes to engaging with members of the group. This can create an opportunity to be recognized as “Top Influencer” in the group which builds visibility. Later on you can start your own group and invite others to join the conversation. One should also remember it is extremely important to avoid promoting, a better way to do this is posting articles that solve problems and not sales-related materials.
This can create an opportunity to be recognized as “Top Influencer” in the group which builds visibility. Later on you can start your own group and invite others to join the conversation. One should also remember it is extremely important to avoid promoting, a better way to do this is posting articles that solve problems and not sales-related materials.
Final recommendation from Todd is to have a long-term goal. For instance; Todd’s goal is to become the number one content marketer on twitter. Last advice is comments that you can choose to turn comments “off”. It becomes are a matter of preference whether you allow comments or not.
The Marketing Explorer 
I Got Schooled: Blogging and Content Tips
Great lessons from Todd Giannattasio, President, CEO The Tresnic Media.
Once you have established your content and SEO, the next is to promote your blog content on various social media channels. This is a great way to get your blog in front of the right audience by creating awareness. When your content is shared on different social media channels it will be reached by current followers, reposted, or retweeted which will help you reach a new audience. As a blogger, you should have an email list, this is a great way to provide consistent traffic from those subscribed to your updates.
One great platform, that is very useful to cross promote is LinkedIn groups. Keep in mind the most important is owning your platform, but LinkedIn is very good when it comes to engaging with members of the group. This can create an opportunity to be recognized as “Top Influencer” in the group which builds visibility. Later on you can start your own group and invite others to join the conversation. One should also remember it is extremely important to avoid promoting, a better way to do this is posting articles that solve problems and not sales-related materials.
Final recommendation from Todd is to have a long-term goal. For instance; Todd’s goal is to become the number one content marketer on twitter. Last advice is comments that you can choose to turn comments “off”. It becomes are a matter of preference whether you allow comments or not.
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