Zappos, an online clothing store. After Kanye West lashed out against Zappos in a radio interview; defaming the company by telling the world that the company sells “Sh*t products”. Zappos’ quick response was a toilet plunger: new product line named “Zappos.com Gear Sh*t Product.”
I applaud Zappos for a quick response to a crisis mixed with good humor. The art of real-time marketing is making sure you’re always ready.
See the picture below.
The Marketing Explorer 