Social Media Marketing is not necessarily a direct sales tool, but is effective at engaging your audience, conversations, expand web presence, build brand awareness, generate expose and provides SEO (Search Engine Optimization) benefits.

Some marketers say social media has no ROI but is great for:

• Brand building
• Relationship management
• Product development
• Reputation management
• Customer interaction
• Customer feedback
• Customer support
• Community building

Jeffrey Hayzlett, former Kodak CMO said: “Social media is not a campaign. It is a commitment.” Meaning a social media plan should cover your immediate and short-term while keeping an eye to the fact that technology changes all the time, if not daily.  Don’t be surprised that some of the tools you chose are outdated by the time you get around accessing them. Flexibility is the key to success in business today.

One of the most frequent questions is that how do you measure ROI on social media? It is possible, but it’s not black and white. The same question could be asked about how can you measure ROI on organizational emails. The absence of social media, a striking example: an email in your organization would lead to an implicit cost of being in business. You can get greater profits using social media marketing that can help cut expenses and increase revenue.

For example: more traffic equals more profit.