Dos Equis Commercial “The Most Interesting Man in the World”. The ads feature American actor Jonathan Goldsmith as “The Most Interesting Man in the World”. Dos Equis wants us to see ourselves in the man or see ourselves becoming more like the man. The ad wants us to believe that their beer will make us tough, adventurous, a suave sophisticated ladies man.

The actor Jonathan Goldsmith said in an interview that he realized how successful the campaign had been when a man came up to him in a restaurant, telling him that he had asked his young son what/who he wants to be when he grows up, and the boy replied: “I want to be The Most Interesting Man In The World. Stay thirsty my friends.”

The Ad was a success in the U.S. when imported beer sales dropped 11%, sales of Dos Equis rose more than 17%, moving the brand into eighth place among imports (in a tie with Stella Artois), when shipments rose 13%. This Ad is amazing; I always reach out to become the most interesting man. Very interesting.