Square gets ready to move into local commerce, challenging Yelp and Foursquare

Eliza Kern's avatarGigaom

Square is looking to build a recommendation engine in addition to its payments system that could challenge the likes of Foursquare and Yelp as the company moves into the local recommendation space, The Verge reported Friday.

“I think we can do something a lot better” than those other apps, Ajit Varma, Square’s director of discovery, said in the interview.

Square card reader mobile paymentWhile Foursquare has recently confirmed its intentions to move away from check-ins and mayorships and toward local commerce, hoping to solve the problem of finding the best businesses near you — that you’ll actually like — hasn’t been completely solved. Not enough people are checking into places on Facebook yet to make the company’s service all that useful, and while Yelp is the established favorite, reading reviews there is a little like shopping on Amazon — you need to know what you’re looking for when you go in. Google’s…

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