In what would be an inevitable push for the company building toward a TV-centric future, Twitter is reportedly in talks to add live video to its platform through deals with Viacom (s via) and NBC (s cmcsa), Bloomberg reported Tuesday.

Such a move would make perfect sense considering Twitter’s current trajectory, as the company has worked to build up support for visual media and partnerships with companies in the television industry. Twitter has clearly realized that television and live broadcast events give the company a unique opportunity to harness online conversations happening at a particular moment and then serve up advertising based around those events. So while it’s unclear exactly what a Twitter/TV parternship would look like, it’s easy to see why Twitter would be interested.

Twitter has talked with Viacom (which owns MTV and Nickelodeon) about hosting video clips on the site along with advertising, as well ast NBC, the reports…