Instagram (s fb) further clarified its terms of service Thursday afternoon, noting that it would be reverting to its old terms of service language that’s been active since 2010 in regards to advertising and scrapping the updated terms released earlier this week that caused so much concern among users. However, the company had already responded to user complaints on Tuesday, clarifying that it did not intend to sell user photos or use them directly as advertisements. That post seemed to quell a good deal of user concern, so it’s unclear why the company took further steps on Thursday.

Instagram originally released the updated terms on Monday, setting off a firestorm of complaints from users who disliked the new terminology that said “a business or other entity may pay us to display your username, likeness, photos (along with any associated metadata), and/or actions you take, in connection with paid or…