600 small business owners are engaging in social networking and 90% are actively engaging, meanwhile 74% find social networking as valuable. Social media opens your business to different opportunities and it builds great foundation for your business. Over 300,000 businesses have a presence on Facebook one-third of these are small businesses. Google alone has about 2 billion searches a day. It is very important for small business to utilize social networking and engage with customers. You have to make sure that your social media strategy goals are met and using social media the right way means you will also have to listen to your customers/audience. If you a small business owner and taking advantage of this, I urge you to do so because the benefits are huge.